Case Study: Cushman & Wakefield

Cushman & Wakefield streamlined reporting across the Americas, EMEA and APAC, while increasing engagement from stakeholders across the business.

Business Summary

Cushman & Wakefield is a leading global real estate services firm that helps clients transform the way people work, shop, and live. Their 45,000 employees in more than 70 countries help occupiers and investors optimize the value of their real estate by combining a global perspective and deep local knowledge with an impressive platform of real estate solutions.

The feedback from senior stakeholders is that it is so visually appealing, that they have everything right in front of them, that they are able to quickly see the important information and act on it.
Cara Chodash, Director, Global Corporate Communications

Why is stakeholder engagement important to Cushman & Wakefield?

It is important because it shows our worth. Especially in an industry like commercial real estate, where you have people who are bringing dollars into the company.

Obviously the support function is necessary, but for us to be able to put in black and white the value that we are bringing into the organization is pretty priceless.


How was this being done prior to Releasd?

Oh my goodness. We are divided into 3 regions: Americas, EMEA, and APAC. I would be sending articles from each region and put them in the body of an email, like a running list, with headlines, publications and pulled quotes. Then the Global Head of Marketing and Communications would send it out across the company.


What challenges did that present?

It all had to be typed out and formatted. It was a pain and it took a very long time. And it was boring!

It was done on such a regular basis and involve the whole design team. It was a project to work on every single week.

The other challenge was that we couldn't even tell who was looking at it; there was no reporting feature because it was just sent to via Outlook. Even if we were to use trackable links, that would entail going back each and every week and looking at the tracking information for every single article, which would obviously be extremely time consuming.

For us to be able to put in black and white the value that we are bringing into the organization is pretty priceless.

What first drove you to explore Releasd?

We thought: there has got to be a better way to present these results; to enable our executives to digest them rather than asking them to go through hundreds and hundreds of pages of information.

Then we came across Releasd via our EMEA colleagues who were already using it successfully.

I remember everyone saw it and we were just like 'Oh my gosh, this is great!'


What are you using Releasd for?

Predominantly media reporting, but also event coverage and social media roundups.


What impact has Releasd had?

The first time that my boss sent it out, I can't even tell you how many emails that she received - like wow, this is great, it looks so good, it is so much easier to read! Yeah, it definitely gets great feedback.

When we send out our global internal updates, we can see that they are getting 8,000 views, which is huge. People are spending a good amount of time on the page also.

The feedback from senior stakeholders is that it is so visually appealing, that they have everything right in front of them, that they are able to quickly see the important information and act on it.


What would you say to others considering adopting Releasd?

I wouldn't say I am the most tech savvy person in the entire world. I have no graphic design background whatsoever. But to have such an easy to use drag and drop template, where you can get so creative and add amazing background images and change the colors, and everything is so simple? It is a no brainer!

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