Case Study: Daisy Group

The Comms team at Daisy Group use Releasd to educate senior stakeholders about their range of skills, breadth of work, and the impact they have on the wider business.

Business Summary

Daisy is a leading independent unified communications provider, providing business broadband, VoIP, telephone systems and IT solutions throughout the UK. Formed in 2001, Daisy has grown into the UK’s largest independent provider, with 600,000 customers, 2,000 partners, 4,000 employees, and 35+ locations nationwide.

In terms of getting our work in front of the Board, it's made it a lot easier; the work that we have done is getting more visibility at that level.
Sarah Bradshaw, Senior Communications Officer

Hi Sarah. What do you do?

I cover both internal communications and media relations. I'm also in control of managing the communications to all our different sites - we've got about 30 offices throughout the UK, and just short of 4,000 staff, many of whom are remote.


Why is stakeholder engagement important to your team?

Unfortunately, it's the nature of the job that a lot of people just think you make things look pretty. So education is important. It's often hard to really get across how much work has gone into a certain campaign or project - to show how much content has been produced and shared between teams, to show the full breadth of work that we do, and why it matters to the business.


Who are your stakeholders?

We've got the Executive Board, so that's the CEO and the MDs of the various divisions. We produce monthly reports and quarterly updates for those guys.

Since we’re not located in the same office, it's equally important to share the content we've been producing with local marketing teams and other creative comms teams teams so they can use it themselves.


How were you engaging them before Releasd?

We'd tried pretty much everything!

Initially, we sent out an email with text and links to coverage. I think - especially for those who aren't in the communications function - it's hard to be impressed by words, so that wasn’t ideal.

Then we tried PDF and PowerPoint attachments. They were several megabytes and I just think it's asking too much of someone who is in meetings constantly to open up this massive attachment and not be put off by the size of the file. Even if they do open it, flicking through slides is just not going to do much for them. They just think 'Oh God!'".


Why did you adopt Releasd?

When I first saw Releasd, I was delighted and relieved. I was won over straight away. Finally, there was a platform that would do our work justice.

Then, I shared it with the marketing teams and they were equally as excited.

We could showcase our work across mobile devices without any problems at all and it's a private, secure link which is important because we'd be sharing information internally.

When I first saw Releasd, I was delighted and relieved. I was won over straight away. Finally, there was a platform that would do our work justice.

What impact has Releasd had?

In terms of getting our work in front of the Board, it's made it a lot easier; the work that we have done is getting more visibility at that level.

It’s just much more engaging for people who aren't generally in the thick of it.

It's made our life easier because it’s so easy to pull together and looks great. It’s given us the ability for us at a team to see just how much work we've done and how impressive it can look.

We’ve also been able to align ourselves with the rest of the group by picking out the metrics that are most important and really focusing on them.

Finally, it's made us accountable. It’s now easy for us see the impact we’re having, so we can ensure we’re delivering genuine value to the business.

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