We've had wonderful feedback from clients. It makes them look great to their internal stakeholders.
Elisabeth Field, CEO
Why is effective reporting important to Eulogy?
Effective reporting demonstrates our value to clients. We need to be able to prove that what we create and what we deliver have a measurable impact across a lot of soft and hard metrics.
We need to be able to demonstrate results in different ways to their internal stakeholders.
What formats were you using prior to Releasd?
We were using a range of ad hoc formats, but mainly Excel and tons of cuttings.
What challenges did those formats present to you and the client?
They were not very visual. They would often be quite lengthy and weren’t really enabling us to show what our coverage achieved.
Reporting was an administrative chore at the end of a project that sours one's experience of the whole thing simply because of the way the results are being presented.
But I think that the main thing was that our work was only being seen by one or two stakeholders internally. The direct client may open reports but It was very hard to ensure that that went on to anyone up the chain, because they were literally physical documents or an attachment to an email that never got shared.
What first drove you to explore Releasd?
I was excited by the flexibility of it and how it was created for the modern media world. It could show a whole bunch of different things all at once in a way that a physical report can't do. It was really dynamic and engaging to look at.
It makes the reporting process a pleasure rather than a chore!
What impact has Releasd had in terms of reporting?
It has allowed us to share our work with a really broad range of people, and know that they will look at it because it's so easy. They're not being asked to read through a 60 page PDF, or to pick up a heavy, weighty tome!
Secondly, demonstrating value beyond outputs was one of the big things that we really needed to be able to grasp and prove. Outputs are great, but if we can't demonstrate what they achieve for a brand or a business or a product, then they're pretty worthless. Releasd helps us showcase outcomes in a very impactful way and that was a breakthrough for us.
Thirdly, it makes the reporting process a pleasure rather than a chore!
Anything you’d like to add?
I think the customer service that we receive is really excellent. I know the training is very much appreciated and very easy.
It was one of the first decisions I've made when I joined Eulogy! I'm really glad I've done it. I know the impact on the team and they love it.