VIViD Case Study

It is extremely easy to use. With it being such a simple click, drag and drop system, you can’t really break it!

We have had nothing but praise from clients.
Dan Blythe, VIViD PR

Why is effective reporting important to Vivid?

PR agencies are pulled in so many directions over the course of a month that, quite often, you can forget what you did in week one. But the knowledge that you’ll need to create a monthly report forces you to track such things. That’s great for Vivid because the client can see all of the activity we do in relation to the retainer that we’ve agreed.

We liken it to getting a mobile phone bill. You don’t just pay your mobile phone bill, but you get a full record of the calls you’ve made and date you’ve used - and therefore you don't mind paying the bill. I think that that's the same with a PR client. They don't mind paying the bill if it arrives at the same time with a good monthly report.

What formats were you using prior to Releasd?

We've used Word documents. We've used Excel spreadsheets. We've used PDFs. We've tried to use as many different formats as possible without finding a suitable solution.

What challenges did those formats present to you and the client?

Having run a PR company for 18 years now, monthly reports have been the bane of my life!

They were time consuming. Extremely time consuming. When you're having to write them out in full and reformat them and update them and then clients get sent through a document of fifteen pages or twenty pages, you know they're not going to read it. But they still want it and you still have to provide it. It was very challenging.

You’d try to be as creative as you could to make it as easy as possible, but they were just long-winded documents that were are uninspiring to read and the work within them was difficult to assess.

It is extremely easy to use. With it being such a simple click, drag and drop system, you can’t really break it!

What first drove you to explore Releasd?

We were looking for a simple solution and we knew that somewhere out there there must be a suitable platform that would help us make this process much easier.

Releasd was good looking, easy to use and affordable.

What have you used Releasd for?

Monthly reports PR reports. We've also done digital reports and have created case studies.

What impact has Releasd had in terms of reporting?

We have had nothing but praise from clients.

The great thing from a process point of view is that we can just duplicate the previous month’s report and tweak it, so that’s cut down the time the team spends reporting. It gives us consistency.

It's really easy to share. In fact, we send our monthly reports out together with a link to our invoice so they can see everything we’ve been doing for them, instead of supplying attached documents or even hard paper formats.

And what impact has it had in terms of new business?

Again, it's all about speed.

We can easily showcase our agency and the relevant brands we’ve worked with, without forcing prospective clients to wade through a lengthy attachment. People just don't have the time. It gives them a great overview and they can dive in deeper if they want to.

Anything else you want to add?

It is extremely easy to use. With it being such a simple click, drag and drop system, you can’t really break it!

Want to see how Releasd can help you?

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