Brother | Case Study

As a member of the multinational Brother Group, Brother UK is an information, communication and technology provider, helping businesses deliver greater productivity and efficiency through documentation, digitisation, collaboration and mobile work solutions.

  • Website: https://www.brother.co.uk
  • Industries: Consumer Electronics | Information Technology and Services
  • Founded: 1908
  • Staff: 31,000
  • Interviewee: Julia Harrison
  • Position: Senior Marketing Communications Manager
People have a much better idea of what we're doing now and how important it is to the business.
Julia Harrison, Brother UK

Hi Julia. What do you do?

I head up the Marketing Communications team here at Brother UK.

Why is stakeholder engagement important to your team?

I'm really proud of the work of the Marketing Communications team produces. It is important that stakeholders understand the full breadth of work we do. It's important that they can see how we're influencing customers and their perceptions of the Brother brand.

Who are your stakeholders?

We have a range of stakeholders that we need to engage, from our wider Marketing team to Sales, both internal and external, to the senior management team, and Brother Europe, and also our agency partners.

How were you engaging them before Releasd?

Before Releasd we sent out a lot of email communications, but we also pulled together a PowerPoint deck every month.

With a growing team, we were producing more and more work and that document just got bigger and bigger, to the point that our MD Phil mentioned to me that maybe something a bit shorter would be better for people to digest!

Why did you adopt Releasd?

When I first saw Releasd, I really liked the fact that everything is on one page. It makes it really visual - people are automatically more engaged with it.

You can put video assets on there and showcase imagery. It's really easy to navigate, and it means that you can put a lot of information into a small area.

I really liked the fact that everything is on one page.
It makes it really visual - people are automatically more engaged with it.

What impact has Releasd had?

We've been using Releasd for over a year now and have had nothing but good feedback, both from senior management and the Sales guys.

People have a much better idea of what we're doing now and how important it is to the business. We're not just producing something for the sake of it - it's something that's getting used and getting shared around the business.

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