What Every PR Needs To Know About
Dark Social

(Free Report)

PR professionals have long accepted that the appearance of media coverage is merely the beginning of a story, not the end. The industry has become adept at tracking reactions and conversations across social media, under the impression that they’re seeing the full picture.

The reality is that a vast majority of the action may be taking place, out of view, within ‘dark social’ platforms like WhatsApp, Facebook Messenger, Slack and other closed channels.

In fact, some stories that have seemingly failed to get traction may have gone viral amongst niche groups of highly engaged peers.

In this free primer we’ll ask:

bubble background
bubble background
bubble background
bubble background

Find out the answers to these questions and more.

We nearly forgot to mention that the Primer is completely free.

That’s right, our value-packed download doesn’t cost a penny.

Uncover how and why people share content away from the prying eyes of others:

popular kpis
Frequently Asked Questions

What does this report on dark social include?

Our report on data social includes real-world data to illustrate how and why people are sharing content across dark social platforms, such as Facebook Messenger and Slack. We also have data on the types of content shared across these private messaging platforms. By the end of the report, you will have a clear understanding of how dark social can impact a campaign.

Why is this report useful?

The report details why dark social is too important to ignore. People often discover intriguing news stories on ‘open’ social media platforms like Facebook, and paste them into private networks. The type of content getting shared across private messaging platforms represents the bread and butter of PR. With this in mind, you need to know how to support this type of virality.

Does this report offer actionable insights?

Believe it or not, we’ve found a way for PRs to estimate how much activity is taking place within dark social channels. After reading our Primer, PRs will know how they can incorporate dark social metrics into their coverage reports. This is essential to providing clients with a complete picture of how their content is getting shared digitally. In other words, we know how to illuminate dark social.

How can PRs measure content shared
in the shadows?

Find out the answers in our illuminating Primer: