Releasd is a PR reporting platform that helps in-house comms teams and PR agencies streamline their PR reporting process and prove the impact of their work.

It's the only platform built to consolidate earned media coverage, automated measurement, plus supporting narrative and activities - all in one place.

Branding and layouts can be easily tailored, making it easy to create monthly, quarterly and annual reports - plus wrap-up for events, campaigns or any other activities.

With an array of sharing options - from visual online report to branded PDF - the value of PR can be appreciated by any audience, from novice to expert.

Over the past ten years, Releasd has been adopted by thousands of PR teams worldwide.

Half of our customers are PR agencies, the other half in-house teams.

PR Agencies

Releasd is a good fit for agencies working across multiple accounts - where each client has differing needs in terms of report cadence, content, measurement and presentation.

This often leads to manual, inconsistent PR reporting processes involving a mixture of coverage reports, docs, decks and dashboards.

PR agencies adopt Releasd to streamline reporting across the business - with flexibility to tailor reports for each client.

In-House PR & comms teams

Releasd is a good fit for In-house PR professionals who have to collate reports from different campaigns, teams, regions or agencies.

This breeds complexity - making it hard to gauge performance and report to internal stakeholders.

In-house teams use Releasd to align reporting across the comms function and demonstrate activity and results to Senior Leadership Teams.

PR teams who adopt Releasd are seeking a streamlined PR reporting process that better demonstrates the value of their work.

That means the platform needs to be easy to use, but flexible enough to present the multi-faceted work of modern PR teams in a variety of different ways.

Here's an overview of how it works:

1. Manage branding

Create 'Brands' for different clients or campaigns. Each Brand consists of a logo, background image, colours and fonts. All reports belong to a Brand.

2. Create reports

Select from a range of templates, or create your own layout via our simple drag-and-drop report builder. Then, easily add content to present your work exactly as you need it. See below for all of our content types.

3. Share your work

Share an interactive, responsive online report via secure link, download a branded PDF, export to a data-rich spreadsheet - or embed highlights in the body of your email.

4. Clone existing reports

Once you have branding and layouts sorted, simply clone existing reports (with or without content) as needed. This is where the real time saving happens.

No, Releasd is a PR reporting platform, not a media monitoring platform.

Most of our customers either use a media monitoring platform in addition to Releasd, supported by Google Alerts and manual research. Often they will save accurate coverage in a tracker spreadsheet.

Our mission is to present and analyse accurate media coverage: so we've made it as easy as possible to paste links or upload files into our system from any source.

Releasd is the only platform built specifically to streamline the entire modern PR reporting process. Here's how it differs from other tools and formats.

Releasd vs clipping tools / coverage books

Automated clipping tools are useful for screenshotting articles and presenting them with basic metrics such as Reach, Views and Domain Authority.

However, many teams using these tools still create separate presentations to provide context including strategy, activities and narrative.

This duplicates effort and puts the onus on time-poor stakeholders to read multiple documents.

Releasd solves this by bringing coverage, narrative and advanced analysis into a single, visual report that can be completely tailored to any audience.

Releasd vs media monitoring tools

Media monitoring tools play an essential role in the PR workflow - but they often capture irrelevant coverage or miss important articles.

This makes it hard to produce accurate reports with credible measurement. Many Media Monitoring reports also struggle to showcase the wider activities undertaken by modern PR teams.

With Releasd, teams can add coverage from any source in seconds, ensuring reports are accurate and able to reflect the full impact of PR work - not just the media mentions that were picked up.

Releasd vs data sources and dashboards

Proving the impact of PR is critical.

Many teams cobble together metrics from multiple platforms - Similarweb, Moz, clipping tools or media monitoring dashboards.

This makes measurement manual and time-consuming - and scaling across different clients or campaigns quickly becomes overwhelming.

Releasd brings core PR and social metrics together in one place - including Reach, Coverage Views, Domain Authority and Engagements - alongside advanced AI-powered analytics like Mentions, Prominence, Key Message Analysis, Brand Recall and our pioneering Attention Measurement.

PR evaluation becomes automated, scalable and credible, making it quick and easy to demonstrate the real value of modern communications to any audience.

Releasd vs slide decks or design platforms

Presentation matters. Perceived professionalism and clarity directly influence how PR is valued.

Yet many teams struggle to present their work in a visual, engaging and consistent way using slide decks or documents. And while tools like Canva are excellent for design, they can be overkill for busy PR professionals.

Releasd makes it easy to create visual, digestible reports - with full control over branding and layouts.

Simply add logos and background images, choose fonts and colours, and use our templates - or fully tailor layouts with our unique drag-and-drop builder.

No design or technical expertise required.

No. You don't need any competence in design or development to use Releasd.

Anyone can create visually appealing, professional reports that grab attention and effectively deliver ROI in just a few minutes.

You can add any type of coverage to Releasd reports, including:

• Online
• Print
• Social
• Broadcast (video / audio)

Simply upload links or files in bulk and the platform will visually showcase the coverage.

Releasd brings all core PR and social metrics together in one place, alongside advanced AI-powered evaluation designed to show the real impact of communications.

Users decide which analytics to add to their reports based on the needs of their audience.

Here's what Releasd offers in terms of measurement.

Core PR metrics including:

• Reach
• Unique Visitors
• Coverage Views
• Domain Authority
• Open and 'Dark' social engagements & shares
• Social Followers, Engagements and Views for LinkedIn, YouTube, Instagram, TikTok, Facebook and X

Advanced, AI-powered analytics including:

• Accurate Sentiment: analysis on a brand-level, not the article level
• Mentions: by brand
• Prominence: how visible your brand is within each piece of coverage
• Key Message Analysis: detection of message delivery across coverage
• Spokesperson Quote Inclusion: which articles include your key quotes
• Brand Recall Score: how memorable your brand is, based on coverage
• Attention Earned: our pioneering metric that quantifies the attention generated by your coverage
• Attention Cost Estimate (ACE): an estimate of what equivalent attention would cost in paid media - a credible, modern alternative to AVE

All analytics can be displayed in charts or infographics, making it easy to communicate performance to any audience - from clients to senior leadership.

We source our data from a variety of reputable third-party providers, including platforms like SimilarWeb and Moz.

And our own proprietary analytics are backed up by transparent methodologies with supporting documentation that can be shared with clients or senior executives.

Releasd is the only platform built to showcase the full breadth of modern PR and comms activities - all in one place.

Simply add any of the elements below based on the needs of your audience:

• Text: ideal for executive summaries, introductions, objectives, pipeline and supporting narrative, plus key learnings & more
• Quotes: share key soundbites from the media or event attendees to provide a snapshot of feedback
• Online coverage: upload links and Releasd will showcase each article alongside key metrics like Reach, DA, Coverage Views and social shares
• Print coverage: upload files in bulk, and display alongside circulation figures that can be saved to your account for easy re-use
• Social content: upload links to LinkedIn, YouTube, Instagram, TikTok, Facebook and X posts and Releasd will display each one alongside all available metrics. Add Stories as images or video files
• Broadcast coverage: in the form of video or audio content which can be played within the report. Add Reach figures and the platform will total up the metrics
• Summary Metrics and Evaluation: create and display individual metrics in an infographic, or select from a range of powerful charts and graphs that demonstrate real impact
• Images and video: for example promotional clips or photos from events
• Documents: upload white papers, research, press releases, coverage trackers and more which can be viewed dynamically within the report
• More: book a demo to see the full range of content that can be added to a Releasd report

Releasd reports can be shared in the following ways:

• Secure link: for an online, interactive and responsive experience
• Branded PDF: a hard copy that mirrors the online version
• Email highlights: copy content from a report and embed in your Gmail or Outlook message for instant impact
• Spreadsheet: download a data-rich sheet with row-by-row analysis of your coverage
• Full screen: present your report like a PowerPoint deck in the browser for presentations

Yes - simply book a demo to see how the platform can work for you, and we will help you build a free proof of concept report that can be shared with stakeholders.

No payment details required.

We are committed to providing world class support for all customers.

PR teams receive training and ongoing support as standard. Our team of experts will ensure that the new, streamlined PR reporting process is adopted with minimal disruption.

On an ongoing basis we offer international support from our HQ in London, plus a helpful Knowledge Base for step-by-step guides on all aspects of the platform.

We share best practice via email, webinars and video to help agencies and in-house teams maximise their reporting impact.

For more sophisticated teams, we offer bespoke training and consultancy, helping set up Brands, custom templates and providing tailored training for multiple user groups.

We have two payment options:

1. Pay monthly by card: there is no minimum commitment
2. Pay upfront for the year by invoice: the minimum commitment period is 12 months