PR Campaign Reporting
PR teams use Releasd to report back on campaigns - from objectives and strategy through to coverage, social and ROI - all in one place.
The Problem
PR campaigns have a start, middle and end. They therefore lend themselves to robust, transparent reporting and evaluation.
Yet reporting on PR campaigns can be fragmented: coverage, social and supporting materials are typically stored in multiple tools and formats.
Pulling everything together into a clear, cohesive story takes time. And without consistent analytics, it can be difficult to demonstrate success vs objectives.
Common Reporting Challenges:
Disparate content spread across formats: campaign assets scattered across tools
Time-consuming PR reporting process: manual consolidation takes too long
Inability to show ROI effectively: hard to link campaign to outcomes
Visually underwhelming reports: existing formats don't showcase creativity
The Solution
Releasd is the only platform designed to bring every element of a campaign together visually, in one place.
Showcase earned media, influencer activity, social engagement, research, video, imagery and narrative - supported by AI-powered analytics such as Mentions, Sentiment, Key Messaging, Perception, Attention Earned and Brand Recall.
Reports can be structured to mirror each stage of the campaign - from planning and launch to results and evaluation - giving stakeholders a clear understanding of how strategy translated into real-world measurable impact.
With complete control over branding and layouts, every campaign report can be tailored for internal leadership, client presentations or even award submissions.
How Releasd Helps:
Streamlined campaign reporting process: bring everything together in one platform
Report on distinct campaign stages: structure reports to mirror campaign flow
Include PR analytics that prove tangible value: demonstrate ROI with AI-powered measurement
Tailor branding and layouts: customize for any audience
Present results in a visual, professional format: showcase creativity and impact
Example PR Campaign Reporting
Reports are displayed with permission from the owner. Content & analytics are for illustrative purposes only.
Bauer Media's Celebration of Live Aid at 40
To celebrate one of the most defining moments in music history, Greatest Hits Radio (part of Bauer Media) rebroadcast the entire Live Aid concert on its 40th anniversary.
The report reflects the stages of a modern PR campaign: from inception to assets, coverage to evaluation. This is presented in a highly visual and digestible format, making it easy for stakeholders to appreciate the skillset and impact of a professional communications function.
Split into clear campaign stages
Includes online, social, print
Evidence of campaign impact
Visual, digestible presentation
AS Monaco's Anti-Racism Campaign
AS Monaco is a professional soccer club. Founded in 1919, it is a member of the French Football Federation and currently compete in Ligue 1, the top tier of French football.
AS Monaco played a visible role in a national campaign against racism and wanted to report back on its impact to internal stakeholders. This report demonstrates the ease with which PR teams can showcase and analyse work from any region, in any language. Online, social and print coverage from some of France's leading publishers is presented alongside robust analytics that demonstrate the media's positive reaction.
Campaign overview
Online, print, social coverage
Campaign impact analysis
Visual, digestible presentation
Panasonic at IFA
IFA is Europe's biggest consumer technology trade show. Panasonic's presence reinforced their position as a global leader in innovation, design, and sustainability.
This report summarises the results of an integrated event/PR campaign. It includes an overview of the event and key highlights, along with image and video assets. Coverage and analysis are also included to demonstrate the impact of the campaign.
Campaign overview report
Supporting map, video, image assets
Media coverage & analysis
Visual, digestible presentation
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