Agency PR Reporting
PR agencies use Releasd to replace a sea of docs, decks and dashboards with a streamlined reporting process that caters to the needs of each individual client.
The Problem
Clients demand regular reporting on every aspect of agency activity - from media coverage to analysis, content to supporting plans. And it all needs to be measured.
The modern reporting workflow has become fragmented and labour-intensive. Busy teams have to jump between docs, decks and dashboards. The process is inconsistent across clients and difficult to scale.
The outcome is wasted time, and difficulty in demonstrating the value of the work that has been done - which puts projects and retainers at risk.
Common Reporting Challenges:
Inconsistent PR reporting process: every client wants their report in a different format
Less time to spend on billable work: too many hours lost building and editing reports manually
Struggle to measure impact: metrics and KPIs differ from client to client
Visually underwhelming reports: reports make it hard for clients to quickly understand the work done
The Solution
Releasd is the only platform built to streamline the entire PR reporting workflow. Once agencies have their (accurate) coverage, it's easy to add and showcase it in Releasd, together with supporting activities, content and narrative.
Thanks to a range of scalable measurement options - from key PR and social metrics (Reach, Coverage Views and Engagement) to advanced, AI-powered analytics (Attention Earned, Attention Cost Estimate, Sentiment, Prominence, Perception analysis and more) - proving real value is much easier with Releasd.
And with complete control over branding and layouts, reports can easily be tailored to any client.
How Releasd Helps:
Consistent, streamlined PR reporting process: use a single platform for all clients and projects
Showcase activities and results together: combine coverage, content, plans and narrative in one place
Include relevant PR analytics that prove impact: from key metrics to advanced AI-powered analytics
Tailor branding & layouts for each client: complete control over how reports look and feel
Present results in a visual, professional format: move beyond docs and decks to impress clients
Example Agency PR Reporting
Reports are displayed with permission from the owner. Content & analytics are for illustrative purposes only.
PR Agency’s Quarterly PR Wrap-up for Brother
To aid them with their ongoing comms work, technology company Brother works with a supporting PR agency. This quarterly report is created by pulling in content from existing monthly reports - making it easy to showcase activity and coverage across the whole period. Breaking each month down into further activity types - awards, features and product reviews - helps the client to gauge the success of each initiative.
Agency to client report
Includes key activities & coverage
Evaluation that proves impact
Visual, digestible presentation
Ready to streamline your PR reporting?
Speak to us to cut reporting time and start proving your value today.