PR Event Reporting
PR teams use Releasd to capture and present the full impact of media events - combining coverage, social engagement, photography, video and post-event analysis in one visual, shareable report.
The Problem
Press events, product launches and media briefings generate a wide variety of content - from live coverage and social buzz to post-event features, interviews, and photography.
But bringing all these elements together into one coherent report is time-consuming and difficult. PR and comms teams often rely on a mix of decks, dashboards and clipping tools, which don't capture the full experience or impact.
The result? Fragmented PR reporting, slow turnaround and missed opportunities to showcase the event's success to stakeholders.
Common Reporting Challenges:
Need to show visual assets & coverage: events generate lots of different content types
Hard to get a strong sense of the event: existing formats don't capture the experience
Inability to show tangible impact: difficult to demonstrate ROI
Visually underwhelming reports: formats don't do justice to the event
The Solution
Releasd is the only platform that can bring every aspect of a media event into one clear, professional report - from earned media and social coverage to photography, video, press materials and supporting narrative.
With core metrics and AI-powered analytics including Sentiment, Prominence, Perception, Attention Cost Estimate and Brand Recall, comms teams can demonstrate both the visibility and value of their events.
Reports can be shared live online or exported to PDF, allowing teams to showcase outcomes, learnings and impact with maximum efficiency and professionalism.
How Releasd Helps:
Streamlined PR reporting process: consolidate all event content in one place
Showcase everything in one place: combine assets, coverage and analysis
Tailor branding and layouts: customize to match event branding
Include PR analytics that prove impact: demonstrate event ROI with measurement
Ability to update reports live: share online and update post-event
Example PR Event Reporting
Reports are displayed with permission from the owner. Content & analytics are for illustrative purposes only.
Panasonic at IFA
IFA is Europe's biggest consumer technology trade show. Panasonic's presence reinforced their position as a global leader in innovation, design, and sustainability.
This example event report includes photos and video content to bring the experience to life, alongside online and social coverage reviewing key product lines. Included is analysis of key brand Mentions and Sentiment from top tier media, demonstrating the impact of exhibiting at this global technology showcase.
Event content (images, video, map)
Online & social media coverage
Event + media analysis
Visual, digestible presentation
Mandarin Oriental's Media Event
Mandarin Oriental hotels offer world-class accommodation, spas and fine dining experiences.
A section of this PR report highlights an intimate event hosted by the brand, during which key media contacts were briefed on hotel launches and upcoming expansion plans. The ability to add supporting narrative, imagery and media feedback bring the experience to life for executives, whilst showcasing the unique skillset of the communications function.
Section dedicated to key media event
Supporting narrative
Imagery & attendee feedback
Visual, digestible presentation
Ready to elevate your PR event reporting?
Speak to us to cut reporting time and start proving your value today.