B2B / Trade PR Reporting
B2B PR teams use Releasd to reduce reporting time and prove ROI by showcasing trade coverage, LinkedIn content, plus supporting narrative and analysis - all in one visual place.
The Problem
Successful B2B PR relies on story-telling and strategic thinking - supported by research, case studies and thought leadership.
Strong relationships with trade media contacts and influencers are essential, as is the ability to leverage events and B2B channels like LinkedIn.
But this multi-faceted approach creates a complex and time-consuming PR reporting workflow. Capturing strategy, activity and outcomes across so many channels takes significant time, and linking those efforts to meaningful business impact is difficult.
The result? Too much time spent reporting, and too little time strengthening brand reputation and credibility.
Common Reporting Challenges:
Complex, laborious reporting process: too many tools and formats to manage
Less time to spend on strategic PR: reporting takes time away from strategic work
Inability to prove business impact: hard to link communications to business outcomes
Visually underwhelming reports: existing formats don't showcase expertise effectively
The Solution
Releasd is the only PR reporting platform designed to showcase the full spectrum of modern B2B PR activities - from research to thought leadership, earned media to LinkedIn content - supported by advanced analytics that showcase true business impact.
With core metrics and AI-powered evaluation including Sentiment, Key Message Penetration, Spokesperson Quote Inclusion, Perception, Attention Earned, Attention Cost Estimate and Brand Recall, Releasd enables PR teams to demonstrate how communications influence reputation, authority and buyer confidence.
And tailoring reports to multiple stakeholders couldn't be easier, with full control over branding and layouts.
How Releasd Helps:
Streamlined PR reporting workflow: consolidate everything in one platform
Showcase activities and results together: combine coverage, content and analysis visually
Include PR analytics that prove business impact: demonstrate ROI with AI-powered analytics
Tailor branding and layouts: customize reports for different stakeholders
Present results in a visual, professional format: build credibility with senior leadership
Example B2B / Trade PR Reporting
Reports are displayed with permission from the owner. Content & analytics are for illustrative purposes only.
Brother's Quarterly Trade comms Activity
Founded in the early 20th century, Brother is a global technology company, offering a wide range of home and office printers, business solutions, supplies and accessories.
This quarterly PR report includes a wide range of trade activities, from award entries (and wins) to spokesperson profiles and product features. Supporting narrative provides context to senior leaders, whilst measurement of Attention and Brand Prominence demonstrates the impact of sustained, high quality media relations.
Quarterly trade activity wrapup
Includes online, print and social
Features robust analytics
Visual, digestible presentation
Ready to streamline your B2B PR reporting?
Speak to us to cut reporting time and start proving your value today.