In-House PR Reporting
In-house comms teams use Releasd to unify PR reporting across internal teams and external agencies, increasing productivity - and making it easier to prove ROI to leadership.
The Problem
In-house communications often relies on a blend of internal PR know-how and external agency support. As this scales, it becomes challenging to align all parties in terms of reporting and measurement.
The resulting sea of docs, decks and dashboards can easily impact productivity, leaving less time to spend on valuable strategy and media relations.
Furthermore, the resulting inconsistency makes it very difficult to gauge the impact of different PR campaigns and demonstrate success to senior management.
Common Reporting Challenges:
Inconsistent PR reporting across teams: different formats and tools used by different teams
Less time spent on strategic PR: too much admin reduces focus on high-value work
Hard to gauge performance of teams: difficult to compare and benchmark results
Inability to prove real impact to the C-suite: fragmented reporting doesn't showcase ROI effectively
Visually underwhelming reports: existing formats don't impress senior leadership
The Solution
Releasd is the only platform designed to bring consistency to in-house PR reporting.
By consolidating the PR reporting process into one versatile platform that can showcase coverage, advanced analytics and supporting activities, more time can be spent on strategic PR.
Thanks to a range of scalable measurement options - from key PR and social metrics (Reach, Coverage Views and Engagement) to advanced, AI-powered analytics (Attention Earned, Attention Cost Estimate, Sentiment, Prominence, Perception analysis and more) - proving ROI is finally realistic.
And the ability to control branding and layouts, and present results to the C-suite in a more visual, professional way builds credibility for the comms function overall.
How Releasd Helps:
Consistent, efficient workflow across all teams: one platform for internal teams and agencies
Showcase activities and results together: combine coverage, content and analysis
Include powerful PR analytics that prove ROI: demonstrate measurable business impact
Tailor branding & layouts for different audiences: customize for teams, leadership or board
Present results in a visual, professional format: build credibility for the comms function
Example In-House PR Reporting
Reports are displayed with permission from the owner. Content & analytics are for illustrative purposes only.
Bauer Media's Celebration of Live Aid at 40
To celebrate one of the most defining moments in music history, Greatest Hits Radio (part of Bauer Media) rebroadcast the entire Live Aid concert on its 40th anniversary.
This in-house PR report highlights how the comms team shaped the project end-to-end - from planning and asset creation to media relations and evaluation. Online and print coverage is presented alongside insights into Brand Recall, Sentiment and Attention Earned, giving internal stakeholders a clear view of the campaign's measurable success.
Campaign overview & assets
Online and print media coverage
Integrated analytics
Visual, digestible presentation
Panasonic at IFA
IFA is Europe's biggest consumer technology trade show. Panasonic's presence reinforced their position as a global leader in innovation, design, and sustainability.
This in-house report brings together the core elements of Panasonic's activation - from stand experience and product showcases to media engagement and influencer activity. Coverage across online and social channels is paired with relevant analytics to demonstrate the impact of the brand's participation and the strength of its storytelling.
Online & social coverage
Supporting imagery and video assets
Impact analysis & key takeaways
Visual, digestible presentation
Mandarin Oriental's PR Roundup
Mandarin Oriental hotels offer world-class accommodation, spas and fine dining experiences.
This in-house PR report brings together the latest activity from the global comms team - including media coverage, key initiatives and brand storytelling moments. Highlights across online, social, print, broadcast and events are supported by analytics that showcase positive Sentiment and Brand Perception, plus consistently high visibility across priority markets.
Monthly PR & events highlights
Online, social, print, broadcast & events
Brand Perception & Sentiment analysis
Visual, digestible presentation
Ready to unify your in-house PR reporting?
Speak to us to cut reporting time and start proving your value today.