Attention Measurement
Releasd is the home of cutting-edge attention measurement in PR. Demonstrate the unique pulling power of earned media - and ditch AVE for good.
AMEC Award winner: Best use of new technology in communication measurement (non-AI)
Attention Earned
Underpinned by groundbreaking eye-tracking research, Releasd will calculate how many hours of focused attention that your online coverage has captured.
This metric demonstrates the ability of earned media to harness audience attention at scale.
Attention Cost Estimate (ACE)
Show how much budget would be required to capture the same amount of attention as your earned coverage.
Based on robust research and published data, this metric proves the power of PR to capture attention - without any media spend.
"In an era of infinite content and finite attention, Attention Earned and ACE help to sharpen decision making and move us beyond metrics that simply decorate reports."
See how Releasd could work for your team
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