Prove the Impact of Modern PR
Releasd makes it possible for any PR team to prove the value of their work.
Show how earned media captures attention at scale, impacts audiences and influences AI responses - all in one place.
Core PR & socialmeasurement
Select from a variety of online and social metrics from sources like Similarweb and Moz - plus our own proprietary data.
Include Reach, Coverage Views, Domain Authority and more - plus automated analytics for LinkedIn, YouTube, Instagram, TikTok, Facebook and X.
Audience Impactmeasurement
Move beyond volume and prove that PR is really working.
Show how coverage is moving audiences from awareness to consideration with powerful analytics like Prominence, Key Message Penetration, accurate Sentiment, Perception, Recall and more.
Attention measurement
Releasd is the home of attention measurement in PR.
Backed by AMEC, groundbreaking metrics like Attention Earned and Attention Cost Estimate (ACE) are helping PR teams demonstrate the unique pulling power of earned media - and ditch AVE for good.
AI impact measurement
Releasd is ideal for PR teams looking to measure the impact of their accurate coverage on AI responses.
Simply add links and our system generates relevant prompts, grading each article on key factors like Quality and Accessibility. It then provides clear, actionable insights - helping PR teams prove their value and become GEO masters.
Custom measurement
Releasd offers granular control over measurement to ensure reports can be tailored to any audience.
Choose the data to include in each report, analyse coverage by tier, region or campaign and create bespoke metrics with ease.
Our PR measurement philosophy
Releasd was founded by PR professionals. That's how we know volume-based measurement alone doesn't prove impact: it simply puts budgets and resources at risk.
We created Releasd for PR teams who want to show that their work is genuinely changing how audiences think and act.
To that end, all of the analytics in our platform have to pass three key tests:
Clarity, Credibility & Control.
Head of Analytics & AI, Releasd
Clarity
Every metric should be instantly understandable to PR teams and their stakeholders.
Credibility
Every metric must be backed by a robust, published methodology. Explore our methodologies →
Control
PR teams must be able to scale measurement up and down in order to suit any audience.
See how Releasd could work for your team
Explore the platform and create a free, branded report.