Audience Impact Measurement

Mentions

Based on the online coverage added to a report, show the number of times your Brand Keyword (e.g. company, event or product) is mentioned.

Prominence

Show brand visibility by measuring whether your Brand Keyword (e.g. company, event or product) appeared in the headline, top, middle or bottom of articles.

Accurate Sentiment Analysis

Unlike traditional sentiment analysis, Releasd accurately measures the tone of online coverage around your specific Brand Keyword (e.g. company, event or product) - rather than the article as a whole.

Perception Analysis

No need for expensive surveys or focus groups. Add your online coverage and the platform will describe how the average reader would likely perceive your Brand Keyword (e.g. company, event or product).

Key Message Penetration

Demonstrate that you have successfully communicated with your audience. Input key messages and the platform will accurately detect their presence across online coverage.

Spokesperson Quote Inclusion

Input spokesperson quotes and the platform will accurately detect their presence within online coverage added to a report, adding further proof that key points have been communicated.

Brand Recall Score

Demonstrate the lasting impact of PR. Based on the online coverage added to a report, the platform will rate the memorability of your Brand Keyword (e.g. company, event or product).

Backlink Tracking

For SEO and lead generation purposes, see how many online articles include links back to your chosen domains (even if they go via affiliates or any third party sites).

Segment and Compare Analytics

Compare specific sections or coverage types within the same report. Measure different tiers, regions or campaigns side-by-side; ideal for benchmarking, or to show progress over time.