Core PR & Social Measurement

Even after all these years, fetching basic metrics is still a real pain for many PR teams.

Through a mix of credible third party and proprietary data, Releasd fully automates this process, saving time and making it much easier to measure the fundamentals.

Reach, Views &Unique Visitors

Simply add links, and Releasd will automatically provide publication Reach and Unique Website Visitors.

Plus, see Average Dwell Time and popularity trend data - all sourced from the very latest Similarweb data.

Domain Authority

Releasd connects with Moz for global Domain Authority data.

This key PR metric helps to establish the relative influence of a publication within its category.

PR teams can see DA per article, get an average and also visualise scores across all publications.

Open & Dark Social Engagements

Open social platforms like Facebook, X and Reddit share engagement data via an API. Dark social platforms do not, but represent the vast majority of social engagement globally.

Releasd is the only platform to include both open and estimated dark social data to provide a wider picture of coverage performance.

Social Media Analytics

Measure the impact of LinkedIn, YouTube, Instagram, TikTok, Facebook & X posts.

Releasd will display social posts and fetch live metrics including Followers, Engagements, Views and more. These can be displayed on a post level and also totalled.

Metrics can be added for Stories when uploaded as images or video clips.

Coverage & Social Over Time

Visualise peaks and troughs of coverage and social media over time, automatically generated based on publish dates.

Demonstrate how proactive campaign activities and events - or seasonality and other external factors - influence the timing of coverage.

Add Print & Broadcast Metrics

Input figures for print coverage and the system will save the data to ensure easy re-use.

Audio and TV coverage can be added too - simply enter viewership or listenership figures and totals will automatically be calculated.

Automated Coverage Totals

Get totals for each type of coverage - online, social, print, audio and TV.

Choose which metrics to include in a report, from top line figures to granular breakdowns for each coverage type.

Automated Data Refreshes

Online coverage and social media metrics automatically update to ensure live, accurate data.

Online coverage metrics continue to update for a period of seven days to account for further social engagements. Social media post data is refreshed when reports are published.

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