Earned Media AI Measurement

Releasd uses your accurate media coverage as the starting point - analysing how it’s influencing relevant AI responses, and providing actionable insights.

AI Influence:

Coverage Analysis

See comprehensive evaluation of every article in your report from an AI suitability point of view.

Based on an automatically generated suite of relevant prompts, Releasd provides vital insights into the reasons why your coverage does - or does not - lend itself to being used in AI responses.

Coverage is graded based on key quality factors, and whether the content can be accessed by major AI services.

AI Influence Score

This is the overall likelihood that all online coverage in a report will influence AI responses. It's an average of the AI influence Scores for each individual article.

The score itself combines Quality (i.e. the relevance and readability of an article) and Accessibility (i.e. whether the coverage can actually be accessed by AI models - some publishers simply block them).

Top Prompts

Releasd automatically generates a list of realistic, relevant prompts that are used to gauge the likely impact of your coverage. View these prompts, split into two segments - Non-Branded and Branded - broadly reflecting two stages of the audience journey (awareness and consideration).

Non-Branded vs Branded Prompts

Non-Branded prompts don't include the brand name and are most commonly used for early research. Branded prompts do, and are most commonly used when seeking more specific information.

This chart shows an overall score for both stages, providing a greater understanding of how your coverage is likely to influence AI responses.

Article Accessibility

The impact of any given article on AI responses is affected by how easily it can be crawled by AI bots. Some publishers are happy for their content to be used by AI models, while others are not. In some cases, certain AI bots are blocked but others are allowed.

The Article Accessibility chart shows the overall accessibility for all online coverage in a report.

Article Quality

An article that includes clear information that precisely answers an AI user's prompt will be selected over one that is vague or irrelevant.

This is represented by the Article Quality Score.

Quality vs Accessibility

This chart shows Quality vs Accessibility at a glance to quickly determine high and low performers.

Icons can be clicked on to see further article and publisher details.

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