What every PR pro needs to know about measuring attention
How groundbreaking metrics like Attention Earned and Attention Cost Estimate herald the death of AVE.
Replace AVE and measure PR ROI with confidence
Stop guessing PR ROI and start measuring attention instead.
Tired of trying to prove PR ROI with outdated metrics like AVE?
Why Attention Metrics Matter
Allow us to introduce attention metrics. A modern (and much more credible) alternative to AVE, attention metrics allow PR pros to elevate PR reporting.
"Attention is the new currency of PR measurement." — Industry Expert
Attention Earned (AE) accurately measures the focused attention media coverage receives, while Attention Cost Estimate (ACE) gauges the equivalent cost of achieving this impact using digital ads, demonstrating the financial value of PR to busy C-suites.
What's Inside
This report contains:
- An introduction to the attention economy
- Why AE and ACE represent the future of PR measurement
- Practical advice from leading industry experts
- An interactive checklist for adopting attention metrics in your PR reporting
Download it today to enhance PR reporting and win over key decision-makers.
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